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- IBM Fabric, Designed by Angelo Testa, 1956-1960 - In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
- 1956-1960
- Collections - Artifact
IBM Fabric, Designed by Angelo Testa, 1956-1960
In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
- "Textura Prima Solida" Textile, circa 1945 - Angelo Testa (1921-1984) was one of the first graduates of the Chicago School of Design where famed Bauhaus designer László Moholy-Nagy was one of his instructors and inspirations. In 1947, Testa opened his own design company, which created printed textiles with abstract non-objective motifs. His customers were mostly architectural firms that used his designs on their products.
- circa 1945
- Collections - Artifact
"Textura Prima Solida" Textile, circa 1945
Angelo Testa (1921-1984) was one of the first graduates of the Chicago School of Design where famed Bauhaus designer László Moholy-Nagy was one of his instructors and inspirations. In 1947, Testa opened his own design company, which created printed textiles with abstract non-objective motifs. His customers were mostly architectural firms that used his designs on their products.
- Textile by Angelo Testa, 1956-1960 - In 1956, Eliot Noyes was hired by IBM to create a holistic corporate identity program--the first of its kind. Noyes employed midcentury design luminaries to unite IBM's brand identity: logos to packaging, company culture to architecture. This screen-printed fabric references Paul Rand's graphic work for IBM, but was executed by Angelo Testa, a notable Chicago textile producer and designer.
- 1956-1960
- Collections - Artifact
Textile by Angelo Testa, 1956-1960
In 1956, Eliot Noyes was hired by IBM to create a holistic corporate identity program--the first of its kind. Noyes employed midcentury design luminaries to unite IBM's brand identity: logos to packaging, company culture to architecture. This screen-printed fabric references Paul Rand's graphic work for IBM, but was executed by Angelo Testa, a notable Chicago textile producer and designer.